Founders

The same complaint, heard twice.

Sailwise did not begin as a product idea. It began as one recurring conversation — first at Neel’s dinner table, then across fifty-odd owner meetings — and the realisation that nobody with serious AI capability was paying this industry any attention.

Neel

Co-founder

He saw it at the dinner table.

Neel grew up around a family business in the industry. His dad runs sourcing, and the same thing kept coming home: an inquiry that arrived half-finished, and a quote that took days to send. The problem was never effort — every answer had to be rebuilt by hand, from scratch, every single time.

What stayed with him was not the missing data. It was the ritual around it: the same questions asked in the same order, the same files opened, the same quote rebuilt from memory because the last one lived in someone else’s inbox.

That became the product brief. Read the thread and its attachments, keep the source line for every value, ask only for what is genuinely missing, and leave the final send to the person who owns the relationship.

Kyle

Co-founder

Then he asked fifty other owners.

Kyle sat down with well over fifty sourcing and trading business owners. Different products, countries and sizes — and the same afternoon described back to him every time: chasing specs, rebuilding prices from memory, losing the order to whoever answered completely first.

The fifty conversations did not produce a list of features. They produced a list of workarounds: the spreadsheet on a second screen, the WhatsApp thread with the factory, the note taped to a monitor, the quote template saved as “final-v7”.

The pattern was not a lack of effort. Good people were spending their day reconstructing information their company already had. Sailwise exists to keep that information in one record and make it usable at the moment of the inquiry.

The origin

Two people, one repeated conversation.

It started at a dinner table.
Neel’s dad runs a sourcing business. Neel watched the job from the inside: an inquiry arriving half-finished, a spec sheet spread across three attachments, and an evening spent rebuilding a quote that had been quoted before.
Then the same story, fifty more times.
Kyle went out and asked. Over fifty sourcing and trading owners, across products, countries and sizes. Different businesses, the same afternoon described back to him: chasing what was missing, pricing from memory, and losing the order to whoever answered completely first.
And nobody was building for them.
The companies with the best AI capability were pointed at software, finance, law and support desks. Sourcing and trading — which moves the physical world — was left running on email, spreadsheets and memory. That gap is the whole reason Sailwise exists.

The pattern

Fifty different businesses, four identical problems.

These are the four things that came up in almost every conversation — and the four things the product is built around.

The ask is never the brief

A buyer writes what they want, not what you need. Quantity, material, certification, incoterm and date arrive scattered, or not at all.

Speed decides the order

Not price. The owner who answers completely first usually wins, and every round trip spent clarifying hands the advantage to someone else.

Pricing lives in one person’s head

Quotes get rebuilt from memory every time. Two answers for the same product can carry two numbers, and neither can be traced back.

It is invisible to AI companies

Sourcing and trading is fragmented, unglamorous and enormous. It does not look like a market from the outside, so it never got the tools.

Our mission

Make the industry the big labs overlook measurably faster.

Sourcing and trading moves the physical world and still runs on email, spreadsheets and memory. We bring real AI engineering to a trade that has been passed over — starting with the job that eats the most hours: answering an inquiry completely, with every number traceable, before the buyer moves on.

From the trade
One founder grew up inside it. The other interviewed fifty owners in it.
Built by AI engineers
The same techniques the big labs aim at other industries, pointed here.
Measured by your time
Success is an inquiry answered completely before the buyer looks elsewhere.

See what we built Talk to Kyle or Neel

Design partners

Come build it with us.

We are onboarding a small founding group personally — five HK trading firms to start.

Book a pilot call

Encrypted in transit and at rest
Nothing sends without you

Founders

The same complaint, heard twice.

Neel

Co-founder

He saw it at the dinner table.

Kyle

Co-founder

Then he asked fifty other owners.

The origin

Two people, one repeated conversation.

It started at a dinner table.
Neel’s dad runs a sourcing business. Neel watched the job from the inside: an inquiry arriving half-finished, a spec sheet spread across three attachments, and an evening spent rebuilding a quote that had been quoted before.
Then the same story, fifty more times.
Kyle went out and asked. Over fifty sourcing and trading owners, across products, countries and sizes. Different businesses, the same afternoon described back to him: chasing what was missing, pricing from memory, and losing the order to whoever answered completely first.
And nobody was building for them.
The companies with the best AI capability were pointed at software, finance, law and support desks. Sourcing and trading — which moves the physical world — was left running on email, spreadsheets and memory. That gap is the whole reason Sailwise exists.

The pattern

Fifty different businesses, four identical problems.

These are the four things that came up in almost every conversation — and the four things the product is built around.

The ask is never the brief

A buyer writes what they want, not what you need. Quantity, material, certification, incoterm and date arrive scattered, or not at all.

Speed decides the order

Not price. The owner who answers completely first usually wins, and every round trip spent clarifying hands the advantage to someone else.

Pricing lives in one person’s head

Quotes get rebuilt from memory every time. Two answers for the same product can carry two numbers, and neither can be traced back.

It is invisible to AI companies

Sourcing and trading is fragmented, unglamorous and enormous. It does not look like a market from the outside, so it never got the tools.

Our mission

Make the industry the big labs overlook measurably faster.

From the trade
One founder grew up inside it. The other interviewed fifty owners in it.
Built by AI engineers
The same techniques the big labs aim at other industries, pointed here.
Measured by your time
Success is an inquiry answered completely before the buyer looks elsewhere.

See what we built Talk to Kyle or Neel

Design partners

Come build it with us.

We are onboarding a small founding group personally — five HK trading firms to start.

Book a pilot call

Encrypted in transit and at rest
Nothing sends without you

The same complaint, heard twice.

He saw it at the dinner table.

Then he asked fifty other owners.

Two people, one repeated conversation.

It started at a dinner table.

Then the same story, fifty more times.

And nobody was building for them.

Fifty different businesses, four identical problems.

The ask is never the brief

Speed decides the order

Pricing lives in one person’s head

It is invisible to AI companies

Make the industry the big labs overlook measurably faster.

Come build it with us.

The same complaint, heard twice.

He saw it at the dinner table.

Then he asked fifty other owners.

Two people, one repeated conversation.

It started at a dinner table.

Then the same story, fifty more times.

And nobody was building for them.

Fifty different businesses, four identical problems.

The ask is never the brief

Speed decides the order

Pricing lives in one person’s head

It is invisible to AI companies

Make the industry the big labs overlook measurably faster.

Come build it with us.